Just being nominated for an award gives you the opportunity to use this for PR and publicity purposes. Making the shortlist can improve your brand awareness. The promotion which follows is all free!
Who are your audience more likely to use if you’re THE award-winning business in your sector?
Businesses who regularly enter and win awards report increased sales and income compared to businesses who don't.
Entering and winning business awards demonstrates to your customers that your business is at the top of its game, reinforcing their reasons for using you in the first place. It also helps build brand loyalty as customers are always keen to stick with businesses who are perceived to be doing well.
An award win or short-listing nomination can act as a 3rd party endorsement for your business. A win can give a real stamp of authority and credibility within your industry sector and is a sign of quality for potential customers.
An awards ceremony is a good opportunity to put your business in front of a number of influential and noteworthy people who may be key players within your industry, sector or region.
Thinking about how you compare to and standout from the competition will help you think about doing things better and identify areas of improvement. This could be more valuable than the prize itself.
Business awards offer big opportunities for smaller firms to go head-to-head against major blue chip companies. Imagine the extra value it would bring to your business seeing your company logo lined up against some of the UK’s most well-known brands?
Awards are a fantastic way to recognise the hard work of your employees and help boost staff morale. Knowing they have contributed to the recognition winning an award brings is a great motivator to continue to perform for your company.
Winning an award validates your hiring stature among new recruits. By pitching yourself as the best, you can attract the talent you need to push your business forward. Who doesn’t want to work for an award-winning company?